hypercrites

If voters made their decisions on a political philosophy or ideology we would see one party dominance throughout recent history but we don't. This means that the voters are either changing their core ideology from election to election, which I can't really believe, or they are casting their votes based on other factors such as personality, style, etc.

Take in a segment of Jay Walking on the Leno show and this should give you an indication of the kind of thinking behind the average disinterested voter.