I'm old enough to have lived through a period where nobody had tattoos except sailors. I fact not only were there no tattoos, nobody my age wanted to display anything, especially a brand name. The idea of wearing a shirt that had its brand showing in a prominent spot was unheard of. That mindset pretty much stayed with me because I have very few articles of clothing that say anything at all and I have no tattoos nor do I want one. If I did get a tattoo it would be small and easy to hide.
But to each his own. Just because I don't have much use for tattoos doesn't mean everybody should be like me.